Smile Makeup

Welcome to the world of Smile Makeup

Beauty is difficult to define, as it lies in the eyes of the beholder. The same can be said about a beautiful smile. Contemporary cosmetic dentistry has tried to define the beauty components of a smile using the various objective criteria of smile design principles (macro, mini and micro), such as the mathematical relationship between dento-gingival and facial anatomical landmarks. However, in recent years, the trend in treatment planning and smile design tends towards the one-size-fits-all approach, with undue focus on micro-aesthetic components and artistic detailing of teeth and gums, ignoring long-term health and the customer’s right to choose the smile he or she desires.

Various studies and my 25 years of clinical experiences in cosmetic and glamour dentistry have shown that customers appreciate and desire aligned, brighter and harmoniously contoured teeth and gums, and actually do not have much interest in the mathematics, formulae and artistic detailing of micro components of smile design principles that many cosmetic dentists talk about nowadays. The trend towards various digital smile design techniques and the surfeit of porcelain veneers and crowns in smile enhancement procedures have made cosmetic and glamour dentistry unnecessarily invasive, technique-sensitive and less affordable for customers worldwide who desire beautiful smiles. Therefore, in order to make contemporary cosmetic and glamour dentistry simpler, affordable, healthier and customer-centric, I officially introduced the Smile Makeup concept and its treatment protocol based upon Vedic philosophy of beauty & smile aesthetics to the field of cosmetic and glamour dentistry in 2017 at the tenth World Congress of the International Federation of Esthetic Dentistry in Japan .The Smile Makeup principles are based on three primary beauty components of Vedic Smile philosophy; Alignment, Brightness & Contour (ABC) of natural teeth & gums, and further two secondary components; Style and Aroma which enhance personality and oral health of the customers. Some of the key benefits of Smile Makeup services are, it;

• is customer-centric services and respect the customer’s right to choose the smile he or she desires
• focuses on Naturomimetic Smile Design (NSD) principles and focus on individual customization of smile aesthetics rather than creating “Symmetrical Stock” smiles.
• modifies the beauty, style and aroma of a compromised smile and creates synergistic effects to
• enhance and harmonize the facial attractiveness and smile
• is painless with minimal biological cost
• is a fast, predictable, healthy and affordable procedure compared with conventional cosmetic dentistry approach
• does not change the existing bite or occlusion, so it is very comfortable
• complements facial make-up in a true sense

I hope that the SMILE MAKEUP concept and its treatment protocol will help all interested cosmetic dentists to play a key role in the ever-expanding global beauty and glamour market and deliver Beautiful, Stylish & Aromatic smiles at minimal biological, financial and time cost to their customers.